聲學小知識—監測環境的需要 (4)

如何正確地測量噪聲?

你可能會在工作間測量噪聲,同時間亦會整體測量其它聲源。所以你收集到所有物體的數據,以及房間中的總體聲壓。在許多情況下,背景噪聲可能會在測量期間淹沒你想要測量的機器噪聲。我們如何消除背景噪聲,並糾正背景噪聲對測量的影響?

你需要做的是在物體運作的情況下測量聲壓,然後關閉物體運作並測量背景噪聲,計算之間的差距,得出數值。在圖表的水平軸上以得出數值定位,找到相交點。然後從左側的垂直軸找出所需減去的數值。從總體水平中減去該值,即可得到機器的聲壓水平。或者,你可以利用方程式計算結果。

背景噪聲對我們的噪聲測量有很重要的影響。在測量之前,我們必須觀察四周環境,定出監測站的理想位置。觀察環境時,我們需要注意許多要點。你在該環境中可以找到多少個噪聲源?噪聲源具有什麼特徵?我們能準確指出大多數噪聲源所在的位置嗎?在現場,噪聲源來自哪個方向?每個噪聲源相隔多遠?牆壁/結構是否有可能引起反射?

除了背景噪聲外,我們還要注意外部因素,例如放置噪音計的角度,天氣亦會影響測量結果。我們是否涵蓋了大部分噪聲源?監測站是否靠近噪聲源?監測站附近有多少人類活動進行?是否具有良好的WiFi信號和穩定的電力供應?最後的是,所選地點安全嗎?

確定監測位置後,讓我們瞭解怎樣運用儀器測量噪聲。

作者:深明顧問有限公司自2008年以來一直涉足環境領域。由經驗豐富的環境專家、聲學專家和數碼技術專家組成的團隊,我們精通為公共和私營部門提供一站式的環境、數碼通信及數碼視覺科技服務。通過為客戶提供獨特的智能解決方案,我們充分利用了長達十年的經驗,為跨國公司和政府提供專業服務。 專業知識已發展到空氣和水的質量、噪聲、綠色建築和廢物管理。 憑藉在環境規劃和評估、可行性研究和政策審查、生態設計、監測和審核中廣泛的專業知識,加上追隨世界數碼潮流,深明顧問有限公司已經成熟為領先數碼環境及可持續發展管理的專業顧問。
(網站:https://anewr.com,领英:ANewR Consulting Group,Twitter:ANewR – Everyday Newer,YouTube:https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

聲學小知識—監測環境的需要 (3)

什麼是噪聲?噪聲只是關於音量的高低嗎?

假若你在晚上睡覺時,被蚊子的聲音包圍,你會否覺得難以忍受?當然,蚊子的聲音不會使你失去聽力,但是你可以說蚊子發出的聲音是噪聲,因為它令你感到頭疼。聽到尖銳的聲音,令你感到疲憊,頭暈以及噁心。所以,噪聲是指不想要及給人煩擾的聲音。

什麼是聲音?聲音是指通過氣態,液態或固態的彈性將振動轉換成聲波。聲波變化決定了人類是否可以聽到聲音。人耳可以檢測到每秒至少20次變化的聲波,但不超過每秒20,000次的變化(20Hz-20kHz)。所用單位是赫茲。

什麼是分貝? 分貝是對數標上發送和接收信號強度之間的比率。 人耳可以檢測到最小的變化是1分貝。 3dB的差異相當於聲量的兩倍。人類會全面接收物件發出的聲音、從牆壁反射的聲音和傳輸到相鄰房間的聲音。

但是,人耳不會百份百接收到從物體發出的完整聲量。傳輸時會失去一定程度的聲量。聲音功率水平是從聲源發出的聲能。另一個概念是聲壓,用來測量從聲源到接收位置的聲能。聲音功率水平是原因,而聲壓是結果。

如果我們房間中有多個聲源,結果是各個聲壓的總和嗎?不,答案並不是特定聲壓的總和。

你應該做的是測量每個物體的聲壓,計算差值。查看圖表,在水平軸上找到分貝點,並根據交點在垂直軸上找到數值。然後把這數值加到較高分貝的物體的數值上。另一種方法是用方程式計算總聲功率。

你瞭解聲音和噪聲是什麼。我們又如何從科學實踐研究環境中的噪聲?

作者:深明顧問有限公司自2008年以來一直涉足環境領域。由經驗豐富的環境專家、聲學專家和數碼技術專家組成的團隊,我們精通為公共和私營部門提供一站式的環境、數碼通信及數碼視覺科技服務。通過為客戶提供獨特的智能解決方案,我們充分利用了長達十年的經驗,為跨國公司和政府提供專業服務。 專業知識已發展到空氣和水的質量、噪聲、綠色建築和廢物管理。 憑藉在環境規劃和評估、可行性研究和政策審查、生態設計、監測和審核中廣泛的專業知識,加上追隨世界數碼潮流,深明顧問有限公司已經成熟為領先數碼環境及可持續發展管理的專業顧問。
(網站:https://anewr.com,领英:ANewR Consulting Group,Twitter:ANewR – Everyday Newer,YouTube:https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

聲學小知識—監測環境的需要 (2)

我們與噪聲,以至於我們的生活環境有什麼關係?

我們知道噪聲對健康有害。噪聲可導致心律和血壓升高。噪聲也會影響我們的免疫系統。失眠是很常見的。最重要的是,巨大的噪聲可令我們損失聽力。

為什麼我們不能有一個安靜的住所?除了人多地少這因素,用於住宅重建的原地點本已是高噪聲的環境。

計劃和協調長期住房戰略是具有挑戰性。在香港,可用於房屋開發的地點靠近交通擁擠的道路和鐵路。最近,你不難在繁忙的街道留意到單幢房屋。由於土地稀缺,驅使我們尋找其他重建地點。

重建-意思是重新發展的行動或過程 –利用非住宅土地來發展住宅。例如,如果該點以前是廠房用途,這區域可能本繁忙的交通網絡。我們喜歡交通帶來的便利,但是不可避免地在交通擁擠的區域內居住。

專業的環境監測專員認識許多降噪措施,例如樓宇後移,樓宇佈局/座向,建築鰭片。儘管如此,香港仍有約九十萬人忍受不可避免的交通噪聲。

為使居民免受交通噪聲超過70dB(A)L10(1小時)的影響,所用的減噪方法是為了減少人口暴露於交通噪聲的百分比。同時需要探索和開發創新的噪聲緩解措施。暴露於交通噪聲中的人口百分比是可比較的基準,用於評估城市在緩解噪聲方面的成效。

讓我們從噪聲概念開始。

作者:深明顧問有限公司自2008年以來一直涉足環境領域。由經驗豐富的環境專家、聲學專家和數碼技術專家組成的團隊,我們精通為公共和私營部門提供一站式的環境、數碼通信及數碼視覺科技服務。通過為客戶提供獨特的智能解決方案,我們充分利用了長達十年的經驗,為跨國公司和政府提供專業服務。 專業知識已發展到空氣和水的質量、噪聲、綠色建築和廢物管理。 憑藉在環境規劃和評估、可行性研究和政策審查、生態設計、監測和審核中廣泛的專業知識,加上追隨世界數碼潮流,深明顧問有限公司已經成熟為領先數碼環境及可持續發展管理的專業顧問。
(網站:https://anewr.com,领英:ANewR Consulting Group,Twitter:ANewR – Everyday Newer,YouTube:https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

聲學小知識—監測環境的需要 (1)

環境健康是指人與環境之間的關係 –人類健康與福祉,健康與安全的社區。這些社會倡議,是可以運用科學來專業探討。重要的是,新生代領導者可以以科學化方式來學習環境。我們可以追踪環境健康。這堂課是關於身處環境中的噪聲監測的。讓我們牢記三個目標:了解你身處的構建環境,科學化監控和分析數據。

目標1-認識你身處的構建環境。憑你的感覺,你是否感到周圍環境很嘈雜?你認為你身處的環境是優質的嗎?

目標2-如何進行科學化的監測。有句諺語: 工欲善其事 必先利其器–先進的技術幫助我們運用科學來證明我們的大膽假設。而我們需要的是合適的工具來執行科學監控。

目標3-數據分析。結構或非結構化的數據都能告訴發生的故事。當找到當中模式時,我們便能夠使用數據來監視狀況。我們收集數據,發現各噪聲之間的相關性,外部環境和緩解效果。便能夠進一步了解影響噪聲的因素。

到底,噪聲與我們的生活環境之間有什麼關係?

作者:深明顧問有限公司自2008年以來一直涉足環境領域。由經驗豐富的環境專家、聲學專家和數碼技術專家組成的團隊,我們精通為公共和私營部門提供一站式的環境、數碼通信及數碼視覺科技服務。通過為客戶提供獨特的智能解決方案,我們充分利用了長達十年的經驗,為跨國公司和政府提供專業服務。 專業知識已發展到空氣和水的質量、噪聲、綠色建築和廢物管理。 憑藉在環境規劃和評估、可行性研究和政策審查、生態設計、監測和審核中廣泛的專業知識,加上追隨世界數碼潮流,深明顧問有限公司已經成熟為領先數碼環境及可持續發展管理的專業顧問。
(網站:https://anewr.com,领英:ANewR Consulting Group,Twitter:ANewR – Everyday Newer,YouTube:https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

How does Land contamination concern sdgs

Redevelopment is typical in Hong Kong. According to the Urban Renewal Authority, they have launched over 60 redevelopment projects. New construction takes up the used land for a new purpose. The new definition revitalises the land – from contaminated land to sustainable urban development. In redevelopment, we need to care about how the land was operated. How it was operated underlies the potential adversely impact the surrounding neighbourhoods and threaten human health and the environment in the new development.

Diagram above: What sites should consider land contamination assessment?

Land contamination happens at old abandoned gas stations, for example. Places utilised for boat/shipbuilding or repairing, chemical manufacturing/processing, concrete and asphalt production, motor vehicle repair, petrol filling stations, oil storage installations, metal scrap yards are likely contaminated. Oil installations demolition, improper waste disposal and discharge of waste or polluting matter into the inland waters or water bodies are some causes of land contamination. Land polluted by hazardous substances because of industrial or commercial operations is contaminated land, defined by the Environmental Protection Department of HKSAR.

In Hong Kong, the four types of land – urban residential, rural residential, industrial and public parks – are under the scope of risk-based assessment. The assessment is based on the nature and extent of the potential risks posed to human receptors. In the US, the determining factors are founded on the release volume, total population exposed, proximity or impact to groundwater aquifers, drinking water wells contaminated, source water protection areas, unique exposure pathways, or environmental justice communities.

Globally, the United Nations regarding the land (soil) contamination has no border – as the contaminants penetrate everywhere without a trace. Such pollution degrades humans’ quality of living, causing poverty (against SDG 1 No Poverty) and bad health (against SDG 3 Good Health and Well-being). Companies and organisations that set corporate targets based on Sustainable Development Goals (SDGs) should have known better than anyone. Addressing corporate environmental issues in achieving SDGs is essential to themselves and the communities. The scientific-based approach to environmental performance is embedded in the laws that lead to regulated daily operation, reflected in the environmental performance or ESG (Environmental, Social, Governance) report.

At the beginning of 2021, BBC News reported that the oil giant was sued for polluting the community. The news illustrates the corporate effort in maintaining good health in the operating area concerning its reputation. The neglect would cause the lawsuit and cost penalty for the improper supply chain management. (ref: https://www.bbc.com/news/world-africa-56041189)

It is critical to comply with the regulations of the operation, for corporate reputation, for community relations, for the environment, for avoiding penalties, for complying with the regulations. The industries likely/potentially causing land pollution are suggested to hire a professional environmental consultant to assure the function required for regulation-complied.

By: ANewR Consulting Limited, a digital environmental consultant headquartered in Hong Kong since 2008. Our expertise has grown into the context of air and water qualities, noise, green building, waste management, and remediation. With extensive know-how in environmental planning and assessment, feasibility study and policy review, ecological design, monitoring, and audit (EM&A), ANewR has matured to be a leading management consultancy. Standing in the digital transformation reign, ANewR has participated in various environmental digital projects – interactive 3D visualisation, immersive automation virtual environment, Virtual reality, automation system, and monitoring platforms.
(Website: https://anewr.com, LinkedIn: ANewR Consulting Group, Twitter: ANewR – Everyday Newer,YouTube: https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

Why The Ocean Matters – World Ocean Day on 8 June

The recent COVID-19 social distancing restriction relaxation releases people to go out. Beaches, seaside and even underwater are where wanted by people for breathing fresh air. When we enjoy the places like this, have we ever thought about how we treat and should treat these spots?

The COVID-19 Aftermath

Gary Stokes from OceansAsia have found dozens of masks washed up on this beach and others around Hong Kong on every subsequent visit. While this problem was first noticed in Hong Kong, it is an international issue: divers have found face masks on the seabed while on clean-ups near Côte d’Azur, France; over 300 discarded gloves and face masks were seen and photographed around Southampton in the U.K. over four days by a British photographer, and it’s not hard to find masks littering the streets of most major cities. And more stories keep coming out regarding PPE littering towns across the globe.

Ocean Debris – It Has Happened Long Before COVID-19

Not only did the researcher find the problem, Harry Chan, the 2020 HKSAR Honours and Awards Medal of Honour (M.H.) in recognition of dedicated community service and contribution to the promotion of environment and conservation education, has been discovering the ocean trash issues since these five to ten years. Some ghost nets he had handled were huge – this size was about two ferries. Some ghost nets are as large as a basketball court. Those nets piled up. You’d find the coral covered by the ghost net, whitening by looking close. It causes them to lack sunlight exposure. Worse still, ghost nets could trap coral reef fish. Imagine how the divers feel if they get trapped by a ghost net. Ghost nets pose a danger to divers.

If the underwater ghost city formed by the abandoned ghost net scares you off a certain way, let’s see what’s amusing revealed Hidy Yu, the entertainer and the ocean clean-up leader, picks up from the water. “Other than ghost nets, which I have seen a lot underwater, I have organised shoreline clean-up—a lot of rubbish. Such as construction waste, medical waste, expired food, and animal bodies. You name it: Mahjong, broom, air conditioner, typical plastic bottles, beer cans, soft drink cans, plastic bags, and masks. The weirdest rubbish I have ever seen is Guan Yu’s figurine, which was thrown into the sea. I asked my buddy if we wanted to take it. My buddy nodded. So we picked it up. “said Hidy.

Let’s Give The Ocean Our Hands

Though you may not be able to dive like Hidy, nor explore the ocean like a fish, be citizen scientists to help the sea. It is simple – use your mobile phone camera to photoshoot what you have discovered and share it with reputable scientists and organisations. Please enable them to take a deeper look at the issue. It is already helping the ocean. Jamie Piyada Monmaneerat, the Project Leader of Manta Trust (Thailand), wants to educate people on the direction of being global citizens by realising how much impact people can leave on destroying the ocean ecosystem: “We impact these animals when inserting ourselves into the ocean that’s not our natural habitat. It’s theirs. It’s your choice to choose how much negative impact you want to leave. Try to reduce that to as minimum as possible, starting with choosing the right sunscreen before going into the ocean. Make sure they’re not full of chemicals and going to damage the coral reefs. As simple as that, be more mindful of what we are doing. Be more mindful that we are going into becoming a guest at another person’s house. Behave.”

“On land, it’s easier for us to conduct conservation because we see the trash. We believe there is no trash in the ocean as we cannot see them. Remember, nowadays, the sea has become our garbage pitch. “Sharon Kwok, the Director of Aquameridian Conservation & Education, added. 

Marine Creatures Living Among Us

Be reminded that some marine creatures are not lively as fish; it does not mean they are lifeless. “Most people, especially those not living in the coastal areas and going into the sea, think they are rocks, but corals are animals. An indication that corals are animals is that they need sunlight to survive. Night divers observe another indicator. During the daytime, what is seen as just stumps of some coral stones that when during night time they start to bloom into some beautiful flowers.” Explained by William Restauro Villaver, a marine biologist from the Philippines.

We have different ways to appreciate marine creatures. But first, we should maintain their lives balance for us to enjoy. One of the fish crisis indicators suggested by Stan Shea, a marine ecologist from Bloom Association H.K., is the size of the fish we catch today compared with the old days. In the same fishing competition held in the U.S., the winner caught the fish weighing around 20 kg in 1956. In 1980, the biggest fish caught in the competition was 9kg. In 2007, it was 2.3kg. The change is not merely the fish size but also the fish categories. This is a phenomenon around the world. 

We should understand marine creatures have functional stands in the ocean ecosystem. For example, “Humphead Wrasses are one of the few species that eat coral-attack Crown-of-thorns starfish. In other words, they can protect coral reefs. At the same time, the fearful sharks have an impact that does so much for our ocean. They keep the sea clean. They manage the balance of the ecosystem. They control the fish population. They like to go after the weak and sick fish, so the sharks are cleaners, and that’s important. “unveiled by Hau Cheuk Yu Loby, PhD in Marine Ecology of The University Of Hong Kong, and Andrea Richey, Executive Director of H.K. Shark Foundation.

Thoughts

How many times have you travelled for water? Natural as the ocean may seem, there is no such thing in the world that we can take for granted. Grateful or ungrateful? Ocean conservation leaders help us be aware of the hidden issues and drive us to be good global citizens. If there is no such problem, would there have been the coming up of these leaders mentioned above?

Explore “Why The Ocean Matters” For Free Of Charge

To commemorate World Ocean Days on 8 June, Matters Academy (https://www.matters.academy/) has created a “Why The Ocean Matters” booklet by inviting the ocean leaders, activists, and researchers for an interview or webinar to tell people about the ocean issues. We leverage these resources to create “Why The Ocean Matters” to spread awareness. Let’s find out more in Matters Academy’s  “Why The Ocean Matters” Booklet.

Special thanks to: Ascent Partners Group Limited, ANewR Consulting Limited, Aquameridian Conservation & Education, Bloom Association HK, Brianstorm Content & Brandstorm Communications, Chinese YMCA College, Chong Gene Hang College, Cotton Spinners Association Secondary School, DEVE, Diving Adventure, ELCHK Lutheran Secondary School, Environment Bureau of HKSARG, ESRI China (HK) Limited, Gertrude Simon Lutheran College, Greeners Action, Harrow International School, Hong Kong Apparel Society Limited, Hong Kong Shark Foundation, Ju Ching Chu Secondary School (Tuen Mun), Malvern College Hong Kong, NEFIN GROUP, OceansAsia, Secure Information Disposal Services Limited, Thailand Manta Project, The Belgium-Luxembourg Chamber of Commerce in Hong Kong, The Hong Kong General Chamber of Commerce, Tsuen Wan Public Ho Chuen Yiu Memorial College, WIT Holdings Limited, Yan Chai Hospital Tung Chi Ying Memorial Secondary School, & Matters Academy Speakers

Written by:

Matters Academy’s objective is to promote, encourage, and enable learning for individuals better to understand sustainability, technology, and other subjects, offering calibre practitioner-perspective courses and lessons through a balanced and comprehensive curriculum, primarily concerned with providing quality education on sustainability. Other future topics to learners (ranging from youth to professionals), facilitating the growth and progression of sustainability-knowledgeable talents and helping them explore the career opportunities in the industry.

Contact:

Tel – +852 31631570/+852 2618 2836

Email – learn@Matters.Academy/racheltang@esgmatters.hk

Website – www.matters.academy

Link to view digital booklet:

1) CHI – https://www.slideshare.net/ANewR/why-the-ocean-matters

2) ENG – https://www.slideshare.net/ANewR/why-the-ocean-matters-251920597

The StoryMap link:

1) CHI – https://arcg.is/1T4rCb

2) ENG – https://arcg.is/iaKXL

By: ANewR Consulting Limited, a digital environmental consultant headquartered in Hong Kong since 2008. Our expertise has grown into the context of air and water qualities, noise, green building, waste management, and remediation. With extensive know-how in environmental planning and assessment, feasibility study and policy review, ecological design, monitoring, and audit (EM&A), ANewR has matured to be a leading management consultancy. Standing in the digital transformation reign, ANewR has participated in various environmental digital projects – interactive 3D visualisation, immersive automation virtual environment, Virtual reality, automation system, and monitoring platforms.
(Website: https://anewr.com, LinkedIn: ANewR Consulting Group, Twitter: ANewR – Everyday Newer,YouTube: https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

How to achieve community engagement

It is fair to say a corporate serves society because the products and services are created to facilitate another business’s production and operation to output something to serve the community at last.

Your business has impacts on the community’s standard of living and quality of life. The way to sustain the company is to include the environment and society in the context.

How to work on community engagement?

First, what are your community initiatives? You may mainly focus on community health or particular community groups such as youth or the environment. You will then be able to develop programs targeting the communities you want to serve.

Your community engagement program can include pet projects, philanthropy, propaganda, and partnering. When considering the type of engagement you want to enforce, you may take two benefits into account – benefits to society and services to the business.

Pet project is a personal-goal pursued activity that may not have the general acceptance as necessary or essential. As it is not community-focus, the pet project is regarded as the least beneficial to society and the business.

Philanthropy has a clear target to reach to the community, but the business goodwill may not be enhanced without the actual involvement. Propaganda is a way to publicly promote the point of view; the act may not cause a substantial contribution to society.

A partnership is beyond philanthropy and propaganda, constituting high levels of benefits to society and business. Each party taps into the resources and expertise to look for an inventive solution to the community’s challenges.

Focus your efforts, develop a knowledge of the issues and benefits, and look for suitable allies to practice your community commitment.

By: ANewR Consulting Limited, a digital environmental consultant headquartered in Hong Kong since 2008. Our expertise has grown into the context of air and water qualities, noise, green building, waste management, and remediation. With extensive know-how in environmental planning and assessment, feasibility study and policy review, ecological design, monitoring, and audit (EM&A), ANewR has matured to be a leading management consultancy. Standing in the digital transformation reign, ANewR has participated in various environmental digital projects – interactive 3D visualisation, immersive automation virtual environment, Virtual reality, automation system, and monitoring platforms.
(Website: https://anewr.com, LinkedIn: ANewR Consulting Group, Twitter: ANewR – Everyday Newer,
YouTube: https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

What to review for equal opportunity

Are you socially inclusive? United Nations has defined social inclusion as “the process of improving the terms of participation in society, particularly for people who are disadvantaged, through enhancing opportunities, access to resources, voice and respect for rights.”

Who are the disadvantaged groups? Disadvantaged groups are “groups of persons that experience a higher risk of poverty, social exclusion, discrimination, and violence than the general population,” according to the European Institute for Gender Equality.

Considering the Sustainability Development Goals of No Poverty, Quality Education, Gender Equality, Decent Work, and Economic Growth, as well as Reduced Inequalities, we can deduce numbers of ways to reach equal opportunity. At the functional level, the International Labour Organisation suggests starting at the workplace.

Photo above: International Labour Organisation (https://www.ilo.org/global/lang–en/index.htm)

Whereas by law in Hong Kong, we have Anti-Discrimination Ordinances, including race discrimination, disability discrimination, sex discrimination, and family status discrimination. Equal Opportunities Commission has issued “Equal Opportunities in Employment: Good Management Practices” to guide corporate organisations beyond compliance.

Corporate governance principles have critical leadership in the organisation. Apart from the economic benefits from a diverse workforce, inclusion has a stunning effect on society – more excellent social stability and public support for economic development, named by the International Labour Organisation. Review the practices when working on corporate social responsibility planning to ensure your organisation is working towards the same target, to be an authentic corporate social responsibility practitioner.

So, have no-bias in mind, spread the code of conduct, put the principle in force. By obeying the law and practice beyond compliance, your good corporate governance contributes to social inclusion by non-discrimination.

By: ANewR Consulting Limited, a digital environmental consultant headquartered in Hong Kong since 2008. Our expertise has grown into the context of air and water qualities, noise, green building, waste management, and remediation. With extensive know-how in environmental planning and assessment, feasibility study and policy review, ecological design, monitoring, and audit (EM&A), ANewR has matured to be a leading management consultancy. Standing in the digital transformation reign, ANewR has participated in various environmental digital projects – interactive 3D visualisation, immersive automation virtual environment, Virtual reality, automation system, and monitoring platforms.
(Website: https://anewr.com, LinkedIn: ANewR Consulting Group, Twitter: ANewR – Everyday Newer,
YouTube: https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)

What to concern for consumer engagement

We can engage consumers through various communications channels, such as newsletters, online platforms, customer centres, hotlines, satisfaction surveys. You may set up a consumer focus group to proactively reach out to the consumers to know their needs.
While consumer engagement can be practical and emotional, you will need to do more than a general practice as a corporate.

In the age of social media, you and your consumers are more aware of every environmental and social news. Information accuracy is easy to be tested. Put effort into making sure your marketing materials are correct and do not bias.

In your country, there may be government regulations and industry guidelines to comply with and follow. Ensure your materials are accessible for all – the local people, ethnic minorities, the disabled, and disadvantaged groups.

Another subject of broad and current interest is personal data privacy. If your business service deals with the general public, you will necessitate being careful with personal data handling.

Data leakage can be a breach because of work ethic; it can be cybersecurity control and management. Internally, a corporate policy instructs how your staff should treat the consumers’ data.

It would be best to let your team realise mishandling data and unaware of cybersecurity can lead to a crime.

To minimise the chance of sensitive data leakage, to follow the Personal Data Privacy Ordinance, you should isolate sensitive data such as identity card numbers of consumers from the system.

Or you should not collect sensitive data if the data is not critical information to proceed with the transaction. Assign staff-in-charge to oversee the control and when incidents occur, contact the responsible authority.

In Hong Kong, the authority is the Hong Kong Police Force’s Cyber Security Centre.

On the front line, your customer service staff is a channel conveying your corporate service and products to the consumers.

John Tschohl, the service strategist, has proposed size core customer service elements in the customer service staff’s perspective.

They are: Feel good about yourself. Practice habits of courtesy, Providing caring communications both verbally and non-verbally. Perform. Listen to the customer. Learn about your products and services.

Last but not least, your products and services are of excellent importance component in your business. Supply affordable and reliable products and services with all the relevant compliance such as health and safety and environmental regulation: design products and services to help your consumers and the society.

By: ANewR Consulting Limited, a digital environmental consultant headquartered in Hong Kong since 2008. Our expertise has grown into the context of air and water qualities, noise, green building, waste management, and remediation. With extensive know-how in environmental planning and assessment, feasibility study and policy review, ecological design, monitoring, and audit (EM&A), ANewR has matured to be a leading management consultancy. Standing in the digital transformation reign, ANewR has participated in various environmental digital projects – interactive 3D visualisation, immersive automation virtual environment, Virtual reality, automation system, and monitoring platforms.
(Website: https://anewr.com, LinkedIn: ANewR Consulting Group, Twitter: ANewR – Everyday Newer,
YouTube: https://www.youtube.com/channel/UCnpvmxnR9hbNxytSfBdfV8Q/videos)